New York Festivals — Matthew Smith Creates

Associate Graphic Designer

Over the past 4 years, I’ve gradually grown into the position at New York Festivals. Using my illustrating, photography, and design skills, I’ve found myself a strong footing on the graphics team & company as a whole.

Workflow

My workflow varies through PDF documents, video ads, social media campaigns, web graphics, and more spread across the company’s 6 award show competitions.

Below

I present a sample of the work I created, conceptualized and collaborated on.

The TV&Film awards honor and showcase content across all broadcasting platforms.

2O23 Branding

With consideration and feedback from the Creative Director and Executive Director of the competition, I created the branding for the 2023 season.

Email

Social

Web

Photo Library

2O2O Print Materials

The AME Awards focus on marketing effectiveness and result driven work.

2O22 Branding

With feedback from the Creative Director I created the full brand suite for AME’s 2022 season. This included color scheme, fonts, photography, and creation of all digital assets.

Social Media

Web & Email Newsletter Graphics

2O2O Mailer Cards

2O2O Winner Videos

This video was formatted to share on social media. We list the award & credits and send it so our winners could share and tag us.

The Advertising Awards focuses on rewarding excellence for worldwide advertising campaigns.

I conceptualized and planned the branding along with collaborating with the team to for the 2022 season of the Advertising Awards. The assets included photos, illustrations and colors I chose and made in combination with the fonts and stripes given to me from the Creative Director.

Social Campaigns

Social Stickers

I was given responsibility for making the stickers for our winners to share and tag us with on social media. There was a combined 660K views for the 2022 season.

These special awards are regionally given out every year. My style was selected for the 2021 Industry Awards. I took photos of many of the flowers and digitally cut them out for these designs.

Industry Awards

Video Ads

These ads were created during the 2020 Covid-19 pandemic. With 300+ views, these videos were targeted across social media platforms.

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Document Layout

R&R PDF

Live Session Photos

The Radio Awards honor broadcasting, podcast, and all other radio related content.

2O22 Branding

Working hands-on with the Executive Director, I was able to create the full brand suite for Radio’s 2022 season. This included color scheme, fonts, photography, and creation of all digital assets.

Web, Email & Social Graphics

2O2O Print Materials

I was part of the team that created the Bowery Awards for New York Festivals in 2020. The goal is to honor independent creativity in design, audio, motion video and short film. With this audience, the branding was able to utilize bright colors and floral patterns.

Social Assets

The social media manager and I conceptualized story templates for jurors. We also created frames for the jurors to share on their social media platforms.